As our lives have become more wired, so has the ministry of Leading The Way. Daily, we communicate eternal truths internationally to an increasingly digital culture. When we published our first website in 1998, the same year Google was launched; it provided very basic information about our ministry and a web store where visitors could purchase cassette tape teaching series. Today, we offer audio, video and written content in 21 languages on our website and through mobile technology.
As the Internet exploded worldwide, we quickly took advantage of the opportunity the Internet provided to offer people anytime access to Leading The Way’s sound, Biblical teaching. In 2000, we embedded an audio player into the site and began streaming audio programming. In 2001, we launched country-specific pages to uniquely minister to web visitors in Australia, New Zealand, Canada and the United Kingdom. In 2004, the Leading The Way website began publishing Dr. Youssef’s teaching articles—short, written Biblical teaching features that could be easily shared through email.
In 2007, we partnered with OnePlace to provide dual-language programming online. Five years later, this dual-language functionality was integrated into our main website and we now offer all of our dual-language files on LeadingTheWay.org.
When THE KINGDOM SAT was launched in 2009, we knew it would be important for viewers to be able to access the unique content developed for this channel anytime and so we launched www.KingdomSat.com with the launch of the channel. Today, the website provides live streaming of the channel, anytime access to more than 50 ministry partners’ archived programs, dynamic scalability for mobile devices, and contact information for questions or ongoing discipleship.
As technology has changed the way we engage information, Leading The Way has stepped forward to provide daily spiritual nourishment. In 2010, the ministry launched MY Devotional, a biblically-based, daily e-mail devotional from Michael Youssef to deliver Biblical encouragement at home and around the world to thousands of inboxes.
In late 2011, we increased our outreach to people on the go by launching a Leading The Way app for Apple and Android devices.
We have also spent the last two years improving the infrastructure on our website to provide visitors with quick, seamless access to Leading The Way’s online resources. Daily, we seek to present the Word of God as clearly and winsomely as possible to reach people online with the love of Christ.
This is the fifth installment of the history of Leading The Way. This year, we celebrate our 25th year of ministry. During the last 25 years, we have seen God open many doors for us to reach the world with the Truth of Christ. We hope that, as you read this history, you will see how God is accomplishing His purposes through Leading The Way and be reminded that every big work begins with a small act of faith. If you missed the other installments of Leading The Way’s historical emails, they are available here.